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Martin Hernandez Photography: Brand Design

About the launch

Happy Friday! I’m so thrilled to be bringing you another gorgeous brand launch this week!!! Martin & I have been working diligently on his brand to ensure it was absolute perfection! Martin has been in the wedding industry as a photographer since 2011. He wanted a brand that would capture not just his brand, but who he is as an individual as well! He wanted something strong and timeless, but also something that would tie in his faith & values.

Martin’s Story

In 2011, Martin was a college student with a passion for photography. You could often find him photographing special events, church youth camps, etc. He built his business all on borrowed equipment until his Godmother bought him his first Canon camera, a rebel t3i.  

But as life would have it, college happened, Martin graduated, and fell out of photography for awhile. He had lost his motivation because he was so focused on school and had gotten too busy.

In 2018, Martin was married to the love of his life and after their wedding, his wife was in love with the whole wedding planning idea. She loved coordinating and planning, and jumped into the business. 

It didn’t take long before her business exploded. She booked over 40+ weddings her first year. This was around the time that Martin picked up his camera again and business began to boom. He had landed an internship with a local wedding photographer and once he got passed his introvertedness, he took the plunge and created his own business.

Martin’s true passion for photography, however, came when he lost his grandmother. He realized they didn’t have many images of his grandmother growing up while putting together a slideshow of her life. This is when he found the passion and purpose behind what he does. It ignited his passion of capturing memories for his clients of their big day.

For Martin’s brand, he was in need of a refresh. He wanted something that matched his ideal target client/audience, but also was unique to his wedding photography & style.

He wanted a brand that could be both elegant and masculine, something that not just represented his business and what he did, but something that had subtle nods to his religious background.

Check out his beautiful new brand!

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