2021 was a whirlwind of a year y’all!! But with it, came some amazing connections and new clients. Melissa Vergo is a wedding and lifestyle photographer based in Philadelphia. When Melissa reached out to me in need of a fresh new look for her photography business, I was beyond excited to create one for her! Melissa is one of those people who has a heart of gold. She’s kind, supportive, & genuine to her core. She’s so passionate about what she does, and on top of being a photographer, she’s also an RN! She wanted something that was clean, modern, sophisticated, but also something that represented her & the personal connection she forms with her clients. She wanted something that truly represented her brand & business.
Melissa Vergo Photography specializes in wedding and lifestyle photography based in Philadelphia & beyond. Melissa started her career as an RN and began her journey with photography as a creative outlet! As a nurse, she found her passion of building meaningful connections with people and caring for them which led to her forming deeper connections with her photography clients. Melissa says, “It’s amazing how many of these feelings cross over to photography. You get to be with people on the most important days of their lives and give them a piece of documentation they can hold on to forever.” The purpose of her brand & her business is to form those important connections & capture her client’s memories that will last them a lifetime.
Melissa wanted something that “fit” her business. She wanted something that not only conveyed the type of experience she provides her clients, but a brand that was elegant & timeless. Melissa’s purpose with her business is to form those important connections & capture her client’s memories that will last them a lifetime, and she needed a brand that communicated that message. I set out to design her brand with the following brand keywords in mind: classic, personal, connection, memorable, unique, candid, supportive & luxury. Her brand needed to be strong, but elegant; classic as well as timeless. Being a wedding & lifestyle photographer, she wanted to make sure her brand felt personal & that her clients could connect with her, so I kept that in mind while creating her gorgeous brand!
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