About the launch

Two brand launches in one week?! You bet!!
I’ve been itching to launch this gorgeous brand design for Elliott Embroidery! The Elliott family has worked with me on quite a few exciting projects this year and I’m thrilled to have the opportunity to share one of them with you all today.

Christina and her husband came to me in need of a brand for their new embroidery business. This business was created with the intent to bring the Elliott family together. Christina & her husband dreamed of creating a family owned business that her husband could operate from their home and be more present with their family. They want to create a business that can carry on throughout their legacy & allow them to design meaningful pieces for each and every one of their clients and bring their personal touch to their client’s lives.

 

 

 

The Vision

At Elliott Embroidery, the Elliott family focuses on creating meaningful pieces that last a lifetime. Elliott Embroidery specializes in creating custom embroidered pieces for every occasion. Their focus is to handcraft and create unique pieces for each and every one of their clients. With that in mind, we needed to create a brand that represented that handcrafted, timeless feel. Something that was not only clean and timeless, but something that could be versatile for a number of businesses the Elliott family works with.

 

 

The Brand Development

We started diving deep into this brand with identifying key words into who they were and who their target audience was. With words like: timeless, classic, luxurious, detailed,  refined, and personalized, their brand needed to represent these things & be versatile for their audience.
They needed to speak to an audience that valued that handmade, handcrafted pieces that last a lifetime and could be passed from generation to generation.

 

 

Their brand symbol was designed with the intent that it could essentially be embroidered onto their own products! Something that tied both “E’s” together to create a stamp-like monogram. The E’s are linked with an embroidery needle that strongly binds them together, like the Elliott family’s bond.

 

This brand was such a gorgeous, elegant and unique one to design and I’m so thrilled to have had the chance to design it!

 

 

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