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Juniper Modern Primary Care: Brand Identity

It’s brand launch day for Juniper Modern Primary Care!! When Sonia reached out to me about her business & brand design, I was amazed! Sonia creates an experience unlike anyone I’ve ever heard of for her field of work, and let me tell you..this amazing lady is going places!

Juniper Modern Primary Care, Houston Texas Primary Care Doctor


The Vision

Juniper Modern Primary Care provides an innovative, high-tech, patient-centered primary care experience from beginning to end through the use of online scheduling, unrushed virtual and home visits, direct physician access via call/text/email, full price transparency, prompt follow-up and personal care coordination. The purpose behind Juniper Modern Primary Care is to create a primary care experience unlike any other.

Sonia got into this business with a goal in mind: to create a better system of health care for busy women & mothers. After having her first baby (during a pandemic) she realized that the current health care system simply doesn’t serve busy women and mothers in the way they deserve, either in the role of patient OR doctor. She realized that patients were craving more time with their doctors, more personalized care, less hassle and better access. Juniper Modern Primary Care is driven to create a better experience & provide better, and more personalized care for their patients.


Juniper Modern Primary Care, houston primary care doctor, houston modern primary care

The Brand Development

After developing her brand strategy, it was clear that we needed to develop the Juniper Modern Primary Care brand into something unique within Sonia’s market. She offers a uniquely different experience in comparison to the typical medical industry, and we needed a brand that communicated that. Her story & personalized experience is such an incredibly important aspect of her client experience and why her clients are coming to her. We wanted to ensure to showcase that in every aspect
of her overall brand design.
Juniper Modern Primary Care needed a sleek, modern, sophisticated, but also welcoming and unique look. Sonia wanted something that felt inviting, yet professional. It needed to be something that showcased the brand keywords: modern, personal, unique, timeless, & contemporary. The brand needed to be versatile, unique to stand out in the market.
But enough of me talking, check out her gorgeous new brand!
Juniper Modern Primary Care, Houston Texas Primary Care Doctor

B. Creative Company, a Houston graphic and logo design company


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