I was recently invited to a challenge on social media where you take an existing brand and rebrand/develop it into a high end / luxury brand, and y’all, this was such a FUN project! I loved being able to express my creativity & do something outside of my comfort zone. The purpose of the rebrand challenge is to take a brand that may be an everyday drug store brand, a fast food restaurant, etc. and turn it into something expensive looking.

How I chose the brand

I decided to go with Suave shampoo to rebrand their business. Why? Well, it’s a pretty common every day brand that most people know about. But I also chose it because of their tagline, “Can you tell the difference?” With a tagline like that I thought, “That’s the perfect tagline to evolve this brand into something fancier!“.

The Vision

What I envisioned for this brand was something luxury. Something that was attractive in design & would have you picking it up off of the shelf going, “Wait who is this?!” For the price point Suave sells at, having a brand that exhibits that “Can you tell the difference?” vibe needed to be prominent with their brand redesign. But enough of me talking about it, scroll through and check out this gorgeous brand design!

 

 

 

 

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