It’s Brand Launch Day!

I’m so thrilled to finally be sharing this gorgeous brand with you all! Arrick Photography is a wedding and portrait photographer based in Tyler, Texas. Kalynne has specialized in capturing weddings, families, and newborn photography since 2012. Kalynne and her husband Allen started as two separate photographers, with her specializing in newborns & he with weddings. Since then, they have merged their businesses into Arrick Photography.

The purpose behind Arrick Photography & their why, is their desire for their clients to have timeless photographs to cherish over the years. Kalynne loves everything about what she does & will do anything to capture the perfect moment for her clients. Her photography style has evolved into light, bright and airy, specializing in capturing those gorgeous candid moments for her clients. Kalynne loves candid, true, genuine emotions, and that’s what she strives to capture. With their growing business, Arrick Photography was in need of a stronger & more high end brand to meet the needs of their target audience & clientelle.

 

The Process

For the Arrick Photography brand, I approached the design with a classic, timeless feel in mind. I wanted to create a brand that would last them a lifetime and give off that high end, elegant feeling. From the modern serif font with the manipulated “a”, to the linking letters to represent marriage, I wanted to make sure their brand was unique & matched their target audience.

 

The Unique Details

One thing Kalynne wanted to showcase with her brand was something that represented her family. She wanted something that wasn’t too cliche or trendy, but something that would represent her 3 boys. That’s when we decided to create a series of floral sketches that represented her sons’ birth month flowers! They turned out absolutely stunning and compliment her branding in a number of ways! From her packaging design, to her photography package offerings, we were able to apply the brand symbol throughout her brand design in a beautiful & elegant way.

Check out her gorgeous new brand!

 

 

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