on the blog
Pump & Crunch: Fitness, Health & Wellness Brand
April 28, 2021
It’s brand launch day y’all!! 🎉
I have been itching to share this gorgeous brand with you for awhile now!!! Cail and I met a few years ago thanks to our mutual friend Aly! If you were to ask me how to describe Cail in one word, it would be sunshine. This girl is the most warm, genuine, and lively person I’ve ever met! She’s always got a smile on her face & has the most positive outlook of anyone I’ve met.
So when Cail came to me in need of branding, I was so PUMPED (get it… haha). Cail owns Pump & Crunch, a fitness & food brand passionate about helping people find their potential through cooking and fitness. Cail’s goal at Pump & Crunch is to help people. Cail aspires to show people that living a healthy lifestyle is EASY. She loves inspiring others to eat, work out, and live in a way that they are proud of and that is not difficult!
When it came to the Pump & Crunch brand, we needed to be sure that it stood out in it’s market and was unique to Cail. Cail is her brand. She lives it, breathes it, 24/7. The brand itself needed to represent her and create that genuine & personal connection. It needed to represent elements of her personality & showcase her authenticity. We set out to focus on her brand voice keywords: Connection, motivation, inspiration, personal, authentic, etc.” to bring her brand to life.
Cail also has a line of protein bars she makes called SQRL bars! How cool is that?! We wanted to create a brand for these as well to create a full cohesive look & feel to her brand design for Pump & Crunch & SQRL Bars! Needless to say this project was SO fun and such a creative spark for me! I loved being able to design this for her and I cannot wait to see her vision come to life! But enough of me talking, check it out!!!
