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Pressed & Preserved: Austin, Texas Floral Preservation Brand Launch

I’m so excited to be able to finally share this gorgeous brand launch with you all today! A few months ago, I launched a brand giveaway contest and one lucky winner was chosen to receive a full branding package free of charge…yes, you read that right! The winner of the contest was none other than the incredibly talented Pressed & Preserved based in Austin, TX.

About the Brand:

Pressed and Preserved specializes in creating handcrafted flower preservation. Pressed & Preserved takes a modern twist on a vintage concept of floral pressing. They create one-of-a-kind artworks using flowers from wedding bouquets. When Joanna became a bride, she saw a need in the market for floral preservation that was unavailable online. She soon realized her business could fill that missing niche & bring her clients valuable, handcrafted, heirloom pieces that preserve her clients bouquets & for years to come! She started this business originally to create pieces from her own bridal bouquet, and she fell in love with the business. Joanna realized the value in preserving her client’s florals to represent such memorable & special time in their lives, and her business was born! Joanna specializes in creating lasting memories through floral design, similar in the way that a photographer captures a special moment in time, so does she!

Pressed &Preserved, Austin Texas floral preservation

 

The Strategy

Pressed & Preserved specializes in providing high quality, heirloom products & high end services that help preserve & create memories for generations to come. They needed a brand that fully represented that vision & mission. The brand is comprised of a few key elements that highlight its uniqueness. The Anemone flower represents sincerity, delicateness, and is one of Joanna’s favorite flowers. Within the brand symbol, an anemone is “pressed” with other floral elements to represent the unique pieces Joanna creates for her clients. The shape of the symbol, “a window” represents new opportunities & creations. Pressed & Preserved strives to give their clients the utmost unique & high end services. They pride themselves on creating handcrafted unique pieces with unique touches from their client’s wedding day.

 

A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business tissue paper in a box with floral drawings all over it and a sticker to seal the package A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business A brand design for pressed and preserved, an austin based floral preservation company. A window frame with the letters P & P in the center for pressed and preserved A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business

Brand Keywords

The Pressed & Preserved brand takes a modern & timeless twist on creating detailed and creative, unique pieces. I wanted to make sure these elements would be represented in her brand design, with keywords such as, “modern, timeless, detailed, unique, personal, heirloom, & heartfelt”. With Joanna’s branding, we wanted to make sure that these keywords were captured in the essence of her branding.

 

Brand keywords for the brand pressed and preserved. the photo is a list of words that represent the business: modern, timeless, detailed, unique, personal, heirloom, and heartfelt

The Brand

Joanna creates pieces that last a lifetime & can be passed down from generation to generation. She uses high quality techniques she’s learned and perfected over the years. Not only is this lady insanely talented, but extremely kind and so sweet! I cannot wait to see where this brand takes her business!! But, enough of me talking!! Scroll through and check it out!

 

 

A wax seal stamp design for Pressed and Preserved A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business A brand design for pressed and preserved, a floral preservation company based in Austin texas. There is a floral arrangement at the top of the logo pressed into a window shape. There is text underneath it that says pressed and preserved for the name of the business

 

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