on the blog
McRae Family Brand
August 21, 2020
It’s time for a brand launch!!
I’m so thrilled to be able to share this project with y’all. It’s definitely out of my norm/realm of comfort, but it was a challenge I openly accepted & I’m thrilled with the outcome!
I designed Lauren’s branding last year (check it out here!) & was thrilled when she came to me with a new challenge…a family brand! This was such a cool concept & fun idea to be able to design and definitely presented a new series of challenges.
The McRae family is a family of hunters, fishermen, and they’re an all around good ol’ fashioned Texas family. They wanted a brand that they could use on their family land, t-shirts, cups, you name it! I knew when I approached this brand that it needed to be something universal. Something that could be adapted from the size of a cup koozie, to embroidery on a t-shirt, or even a large scale piece. It needed to be something that represented this amazing family & made them proud to call it their own!
I’m so thrilled with how this turned out and I’ve been anxiously waiting to share it! Scroll to check it out!! 🦆🐟🦌
Thanks for looking!
Want to see more? Check out more brand launches here!
